Privacy Policy

This privacy policy explains how Brand New Casinos UK collects, uses, stores and protects information when you visit our website. We are committed to handling your data responsibly and transparently. By using this site, you agree to the practices described below.

This policy was last updated in February 2026.

Information We Collect

We collect two categories of information: data you provide directly and data collected automatically when you browse our site.

Information You Provide

If you contact us through any available communication channel, we may collect the information you include in your message, such as your name and the content of your enquiry. We do not require you to create an account or submit personal details to read our content.

Information Collected Automatically

When you visit our pages, our servers and third-party analytics tools automatically collect certain technical data. This includes your IP address, browser type and version, operating system, referring URL, pages visited, time spent on each page, and the date and time of your visit. This data is collected in aggregate form and is used to understand how visitors interact with our content.

How We Use Your Information

We use collected information for the following purposes:

• To analyse site traffic and understand which content is most useful to visitors.
• To maintain, improve and optimise the performance of our website.
• To detect and prevent technical issues, security threats and abuse.
• To respond to enquiries or messages you send us.

We do not sell, rent or trade your personal information to third parties for marketing purposes.

Cookies and Tracking Technologies

Our site uses cookies and similar tracking technologies to collect usage data and improve your browsing experience. For detailed information about which cookies we use, their purposes and how to manage your preferences, please refer to our Cookie Policy.

Third-Party Services

We use third-party services that may collect data independently. These include:

Google Analytics — We use Google Analytics to measure site traffic and user behaviour. Google Analytics uses cookies to collect anonymised data about how visitors use our site. This data is processed by Google in accordance with their privacy policy, available at policies.google.com/privacy.

Google Fonts — Our site loads typefaces from Google Fonts, which means your browser makes requests to Google servers when loading our pages. Google’s privacy policy governs how they handle data from these requests.

Affiliate links — Our content contains links to third-party casino and gambling websites. When you click these links, the destination site may collect data about your visit according to its own privacy policy. We are not responsible for the privacy practices of external websites.

Data Retention

Automatically collected analytics data is retained for a maximum of 26 months, after which it is deleted. If you contact us directly, we retain your message and any associated information for as long as necessary to resolve your enquiry, after which it is deleted.

Data Security

We take reasonable technical and organisational measures to protect the information we collect from unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data, subject to legal obligations.
• Object to or restrict the processing of your data in certain circumstances.
• Withdraw consent for data processing where consent is the legal basis.

To exercise any of these rights, contact us using the details provided on our site. We aim to respond to all legitimate requests within one calendar month.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that data has been collected from a person under 18, we will take steps to delete it promptly.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.